Merit Beauty: My Honest Review of a Capsule Brand


As a longtime beauty lover and content creator, I'm always on the hunt for new brands and products that can simplify and streamline my routine. So when I heard about the minimalist capsule brand Merit Beauty, I knew I had to give them a try. I recently filmed a YouTube video where I tested out a range of products from their collection, and I'm excited to share my honest thoughts and favourites with you all today.

Merit's approach is all about a "less is more" philosophy, focusing on high-quality, multi-tasking essentials to create a flawless, natural-looking makeup look. The brand sent over their Great Skin Instant Glow Serum, No.1 Blending Brush, and Minimalist Perfecting Complexion Stick in Bisque. I tried these three and was so impressed I then placed and order for their Signature Lip in Millennial, Bronzer Balm in Siene, Flush Balm in Stockholm, Daylight Highlighter Balm in Cava, Solo Shadow in Vachetta, and their Clean Lash Perfect Black Mascara.

Of all the products, I have to say the Clean Lash Perfect Black Mascara, Great Skin Instant Glow Serum and the No.1 Blending Brush were definite standouts for me. The serum gives such a beautiful, healthy-looking glow to the skin without feeling heavy or greasy on my normal, dehydrated skin, and the brush makes blending cream and liquid products a total breeze. It works really well with cream products from other brands too. I also really loved the Minimalist Perfecting Complexion Stick - it offers light, buildable coverage that blends seamlessly with the serum. That said, I'm not sure how well it'll work for dry skin. 

A few products didn't quite hit the mark for me, though. I found the the Bronzer Balm in Siene was a huge let down. It is really lightweight on the skin and blends well - but almost TOO well. It blends into nothing on my skin and takes a long time to build up. The formula is similar to the Flush Balm which I also think is a waste of time due to the lack of pigment. 

Overall, I am still really impressed with the quality and performance of most of the Merit Beauty products I tried. The brand's focus on essential makeup staples is really refreshing, and I can see their products becoming a staple in my routine. If you're looking to streamline and simplify your beauty routine, I'd definitely recommend checking out Merit Beauty - just make sure you watch a lot of reviews first to make sure the products will work for your tastes. You could start with my full review video here.

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